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Mobile Internet tide is, entrepreneurship, investments are now IT is not hot. SINA science and technology information for mobile Internet startups are welcome cold, willing to work with entrepreneurs and the development team to grow, build entrepreneurship, investment and industry enthusiasts Exchange platform.　　Contact us please click here. During this interview: smart mobile games developer rodek passes the moderator: Liu Yanan "music man" (left) and "subway story" (right), perhaps some people have heard of the game interface game on the mobile phone "music man" (Twitter) or "subway story" (micro-blogging), may not have heard of these games developer rodek pass. "People know that the company name is not important, important is that they think the game play Ping-Pong. "Rodek passBegan human CEO Liu, one of thousands (micro-blogging) in reply to the question of how to promote said.　　Again, network search on "music man" can be a lot of discussion about the game and download, a search for "rodek link" uncommon reports. VOS at the PC or orchestras who see "music man" (download) interface may feel nostalgia, And then found this in accordance with musical rhythm with your fingers click on the corresponding "notes" concept is pretty good, maybe that's the game, without promotion, than to spend the cost of promotion of "subway story" (download) users more reasons. Le Ditong is a PC and mobile game developer, founded in 2009, the main business includes foreign FacebookGames, mobile games platform games, manufacturers of domestic agents. Mobile Terminal, main products are elimination games "subway story", music games "music man" and in cooperation with Disney's "city of miracles", where "up" volume about millions of users, plus a round of angel investment total less than millions of dollars, the main income from the FaceCooperation of the book and Disney, free mobile game, future possible fees for props. When it comes to why do such a product, millions gives a reason for some ambitious Liu: Chinese mobile music game because we wanted to do. Popular music in the game, Japan, and Korea and the United States are mostly, and music used is Mandarin pop music footage.Thousands of Liu said he had been keen on "technology and media" combination of routes, it was also his third venture finds direction. Rodek pass CEO Liu thousands of sea turtles take advantage of business experience of the thousands I sail with the wind. Is read computer engineering at Stanford University, he began his venture. 2000 and student founded a company with softCompany, 1.5 years later sold to the United States Computer Sciences Corporation (CSC).　　In 2005, he was from McKinsey's departure, digital outdoor media company in cooperation with colleagues in 2009, total financing of tens of millions of dollars, before he has been responsible for product line business, now remains a Board member. In 2009, thousands of Liu rodek pass was created together with the two other partners.Overseas background makes them more inclined to cooperate with international platform at the start, main partners include the United States ' Facebook, Japan and mixi Mobage, original on Facebook and work with Disney transplantation, introduction of Market Street, meet in bar, treasure hunt game such as Ed, maximum user weight ofUp to 2 million. With the rise of mobile Internet trend, rodek Tong decided to expand into the mobile phone games. Making PC games from the time they found that users of geographical differences are clear. They also consider that when the market is not mature, can launch a simple generic game; when the market matures, or users have been education, depth of simple games will make the user feel that noMeaning, you must consider the user base of subdivision, development for the game.　　So when you take into account mobile Internet, rodek Tong decided to launch games--specifically for the Chinese market with Chinese music, selected popular domestic cultural symbols. By: users than first thought of thousands of Liu's idea is that companies have several "changed and unchanged": constant is, his "Combination of technology and media "vision, produced products must have a recreational and social properties; variable is, what form of the game, are mobile or PC platforms, you can explore. Specific to the birth of the game, thousands of "users not to cars, only in the wagon age faster horse" example: General plan does come from the direction of good and users"Voting with their feet", but design is not necessarily all keeping up with the demand for feedback, but ahead of the user.　　As regards the decision-making process is "democracy" or "dictatorial", thousands of smiling team collaboration often requires a fair process of discussion, winning people always make sense, but as a Leader, finalized to do the final decision. Turn offIn the promotion: return product is King at present most of the developers, the spirit of "wine is also deeply afraid of the alley", after the product launch will make all forms of promotion, common marketing such as social media, media coverage, public relations and advertising, agent, etc. The development team also is unexpected is their first game "subway story" looking for public relationsTo promote the company, Forum, media, microblogging, and various local news; the second product "music man" didn't promote only concerns the product itself, by mouth, twice times the machine turned out to be the first.　　Which makes them strong "regardless of what laws were eventually to return to the product itself" idea. According to Le Ditong described Zhang Muning, Deputy Chief Executive, advertising agenciesFor large orders, mobile Internet as a relatively new field, agents may feel too small not to touch on the one hand, they do not necessarily have more experience on the one hand, must know what to do. And like angry birds, fruit Ninja, pure of foreign companies, is successfully abroad before entering the country, promotion is a lot easier; rodek pass of the game itself are for domestic productionPromotion, in addition to Asia will not have any contact in the vicinity, so to have their own way to promote, and now can do, is to do a good user experience (even the ads were not put in), increased the amount of users. Some details of the domestic market in addition to the above process, as an "export" company, rodek passes on some details of the team in the domestic market, as wellA view from another angle. OS version of the selecting: two of foreign Android and iOS platforms about, internally it is iOS effect and viscosity are better paid, not much pay channel Android, iOS, and if the results are good then the Android version. Reasons for this the old republic commendation power leveling, perhaps because the domesticAn iPhone to 4,000, is relatively expensive, and from 1000 to thousands of Android have, is different from distribution determines the platform user environment. Application model: few people in China are willing to pay, so charges in domestic work, ads will also affect the user experience, can probably try is the in-game fee.Brand loyalty: domestic users are watching individual games, if the game has any problems, will go to a different brand of games; foreign users to brand or company name will be more concerned about the game. Present the latest news is that up to the upcoming 2012 version the old republic Warzone Commendation power leveling, with charges or fees for props in the game mode, "gambling" is the depth of the user is willing to better effectPay for ideas. Perhaps the sparrows on the try, to see more mobile Internet developers look forward to the future. (Ya-NaN)