wot power leveling half a day in the world of men - GPJ

"Millions of State power network" "more and read masama cable, still is on sale, new products are discounted, the original high-end positioning is not found, is to go where the route? "A few days ago, who for many years engaged in e-commerce, industry insiders told billion State power network, masamasuo the recent development of sense of distance between the user and the emerging, Its own position is increasingly fuzzy. Discount masamasuo "our attitude is very clear, high end customers of the service, if you cannot accept this price I can't be at your service, I provide are accurate and professional service. 　　"Sun Hong wot power leveling, President of masamasuo has said in an interview with the media. However, the Chinese new year, millions of dynamic net view state MAOfficial website of the samasuo, a full 50 percent discount campaign is launched, including down jacket, shirt, sweater, trousers wot power leveling, shoes, a variety of season merchandise are discount promotions. At the same time, masamasuo women's wear brand Vivian launched one year poly "Hui", one of the original price of $ 499 "wedding day dream" BRA, only to sell at $ 149,Group price is down to $ 69, members can also enjoy the credit fold. Masamasuo discount campaigns have always been in the high-end image itself as masamasuo beginning in 2011, will frequent promotional discounts, involved in the "price war". Masamasuo at the time of each new product launch on Tuesday wot power leveling, users can snap up enjoy the discount.Masamasuo said at an event last year, put thousands of styles for men and women, who enjoy rates up to 30% as a whole, or even launch from single, cut in half, folding, and other activities. "The price system of the comprehensive Subversion profiteering clothing brand. "This kind of pricing strategy, and the tag says, the market price of three hundred or four hundred, one hundred or two hundred dollars for sale at online prices only where there is noDifference. 　　And where clearly is mass, low-price strategy alignment. "Masamasuo didn't walk at Amoy Gardens brand or where a passenger route, building their own B2C Mall, just to build high-end brands. And degree of impairment on sale, sale on brand is the largest. 　　"Head of a ladies ' dealer pointed out. Sun Hong interpretation of this is, in order to battle dressOnline shopping "Shuffle". "This will be the largest and establishment of the masamasuo into the largest and most extensive activity. "Select masamasuo user masamasuo in the hearts of many perennial confusion with users. "Masamasuo before more expensive doesn't matter, because quality is indeed very good, value for money. But now discount at every turn, makes me wonderThis original location of high end casual wear brand water is very large. "A very optimistic about his product and the industry informed of the location of millions of State power network, masamasuo the beginning of the creation of good taste and high style are offset by lower selling, if the brand positioning is not a return to the former route, most likely on the masamasuo of the old users a big psychological impactHammer. Masamasuo near three-month traffic rank (data from Alexa the Web information company website) masamasuo three-day visits (data from Alexa the Web information company website) "most direct factors of commodity prices and consumer communications, high and low price will confuse consumers, marketing a certainThe bottom line. "Men out brand Crespo CEO Wu Shihui pointed out that the Emperor card, private label in addition to awareness and reputation, should also pay attention to loyalty. It's like a love between men and women, is the need for emotional Foundation, not an event. 　　Masama demanded to find their brand positioning and differentiation, and through the brand concept resonates with consumers. "Li Lang-men'sIs the ' simplicity but not simple ' Chinese collar meets the demand of Chinese business men, seven Wolf (002029) tried to use brands to inspire lives, Blaster men's emphasis focused on the jacket. Consumers referred to masamasuo what comes to mind? "A traditional analysis of the clothing retail, consumer perception of the brand, tend to differentiate by price. Be afraidLow prices on brand damage, many major brands of electronic commerce hesitated before one of the reasons. Masamasuo the brand concept teaches consumers at the same time, select is only one-third per cent of the price of traditional brand strategies. Before the brand to a wide range of communication and reception, this is both an advantage and will embarrass it into position.Obviously, masama ask for the user's location in the heart more clearly, you need to insist, have the choice. In response, Sun Hong admitted would like to see more talk about transformation from user to talk about the value of the price trend. "Masamasuo still being original in the product, enhance brand value, can bring satisfaction to the customers, to individualized development and control productsOn the quality of the core competitiveness. 　　"Pressure masamasuomasamasuo is not only the user questions, more pressure from the inside. Only recently, masamasuo of internal staff began to develop harsh blaming the KPI examination system, full 20% per cent reduction in disguise. More employees said in Twitter, winter is"Come here". People familiar with the matter said, masamasuo marketing cost very high, almost 50% per cent of total sales. In addition, masamasuo is still in active development team, as well as large capacity storage. "They used 10 months of time to burn down all the investments. Very likely that investors urged to speed up the process, expanding the scale and find new growth points."On this, although masamasuo claim to repeat purchase rates and price stability of B2C industries, but also well aware of the difficulty of acquiring new users has been far from easy as its initial. "Advertising costs are high, we get one of the customers is the cost of maintaining a customer costs 7 to 8 times. 　　"Masamasuo Vice President of branding Mei Shan admits. SingleUpscale men's position, but was hoping for a faster expansion by its market share of some lack of energy. "(Premium brand) is not good is that customer's popularity is not enough, because at present, Internet customer base more like Taobao is also that a number of training, for price-sensitive customers. "Do not select Taobao, but from the beginning, actively building B2CPlatform Sun Hong is also fully aware of this. In order to expand the category and looking for new users, masamasuo is also actively seeking transformation, respectively launched in 2011 women's fashion brand VIVIAN (Vivian) LINK and trend fashion brand MASA. At the same time, masamasuo Taobao Mall, Jingdong Mall, and many third-party distribution platforms.However, millions of State power through Alexa.chinaz.com to view display, now Lady Vivian.CN and flow of the tide linkmasa.com situation is not optimistic. LINK MASA flows (data from Alexa.chinaz.com) VIVIAN flows (Data from Alexa.chinaz.com) "masamasuo is the expansion in order to expand the category and category, in the planning of new brands, either product design or pricing policies, are off the masamasuo the original taste. "Insiders noted that the masamasuo reaction is too slow to respond to market changes, women's wear and tide brand launch, no displayThere are too many outstanding places. 　　Instead, the price policy adopted to attract the eye, make the customer think is digesting the inventory. 　　Masamasuo is a winter clothes 40 percent-60 percent promotional campaign, seems to have just confirmed that. "You must get 1000 people into 2000. "Wu Shihui believes that crowd for more Internet consumer can accept is limited,When high-end users have a basic digestion, train new users should expand the market, promotional discounts are effective means of improving the performance of the short term. "A well-known clothing brands boss, his tagline: half a day in the world of men, we would also like to seize the woman of the world. Today the brand do you have? Successful people or the people will have what he wanted eager for successDress, when two markets when he wants to, a market at all. "Easy to plot Bao Wenqing founder electric billion State power network hosted the sixth annual meeting of online retail analysis, brands with the property, if you want to belong to others, the transformation failed.